Facebook Partners Say Exchange Increased Ad ROI By Up to 20X
Some encouraging news for Facebook‘s advertising prospects: Company partners report that the company’s Exchange ad-buying program has resulted in up to a 20-fold increase. Exchange is one of Facebook’s...
View ArticleCalculate the ROI of Social Media
Guest Post by Jaap Favier, managing partner of The Small Circle What is the secret of bars? Why do we happily pay four times as much for beer in a bar as in a store? We pay this brand premium to be...
View ArticleMeasuring Social Media: How to Determine Your ROI
Are you trying to measure your social media return on investment (ROI)? Do you need to measure the social performance of your business? To learn how to determine the ROI for social media marketing, I...
View Article5 Dead Simple Ways to Track Social Media ROI
How do you figure out that $1,000 you spent on Facebook was worth it? It’s complicated. How could it be otherwise? Marketers have been spoiled by search advertising with its last-click attribution, but...
View ArticleHow to Track Your Facebook Ad Conversions
Do you know how to measure your return on investment (ROI) on Facebook ads? Do you know how to tell if your Facebook ad is accomplishing your objective? In this article, I’ll cover what Facebook...
View Article25 Social Media ROI Tips From the Pros
Do you struggle with establishing return-on-investment (ROI) for your social media efforts? Are you looking for advice to help you measure your ROI? For most businesses, being able to substantiate the...
View Article5 Regrettable Social Media Faux Pas
Meaningful social media influence requires a solid strategy. Top-notch social media marketing is not overly brand-focused; it captivates your social audience, engages your social prospects and offers...
View ArticleSocial Sharing Habits: New Research Reveals What People Like to Share
Are you curious about which type of social content gets the most shares? Are social shares part of how you measure social marketing return on investment (ROI)? Do you wonder which social channels’...
View ArticleSmall Businesses Struggle to Prove Facebook ROI: New Research
Are you using Facebook to acquire customers for your small business? Do you struggle to measure the return on your social media marketing investment? Despite a lack of concrete proof of sales, small...
View Article5 Ways to Use Fan Content to Improve Your ROI
Do you want to increase the ROI for your social media campaigns? Have you considered fan content? Using fan photos in your marketing is an effective way to highlight your brand, products and customers...
View Article5 Tools to Measure Social Media ROI
Do you struggle to determine an accurate ROI in social media marketing? Wondering which of your social media campaigns are most profitable? It’s important to know whether or not the money you’ve...
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